Marketing for Travel & Tourism

Marketing for Travel & Tourism

Major: MARKETING IN TRAVEL & TOURISM

Level of training: Vocational degree

Form of training: Full time

Candidates: High-school graduates or equivalent

Training time: Two years

Employment opportunities after graduation: Graduates of Marketing for Travel & Tourism can work

At service corporation, commerce, tourism and other economic and social businesses.
As a employee in sales, public relation, customer care service and advertisements

TƯ VẤN NGAY

Knowledge: Graduates of Marketing for Travel & Tourism course can:

Forming students with knowledge of movement patterns of tourism.

Building strategic goals of tourism marketing

Knowing procedures of planning tour programs, promotions, advertisements and brand marketing

Being able to recognize impacts of markets in marketing programs of tour companies.

Forecasting customers’ reaction to the selection of tour products

Recognizing and segmenting target markets

Building short-term and long-term marketing plan

Implementing programs & campaigns: Media, Public Relations, Advertisements, Promotions and Brand Marketing

Organizing and implementing marketing activities for businesses

Conducting marketing and sales techniques

Applying science and technology in tourism marketing

Knowing how to use popular marketing tools

Curriculum

General subjects

Specialized subjects and modules

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