Saigontourist Group has brilliantly etched its name into global culinary history with a spectacular double victory at the 6th World Culinary Awards 2025. Specifically, Saigontourist Group clinched the prestigious dual honors: "World's Best Culinary Festival 2025" and "Asia's Best Culinary Festival 2025."
This double win solidifies the enduring stature of Vietnamese culture and cuisine on the global map. Saigontourist Group is also the sole Vietnamese representative to receive these awards.
The World Culinary Awards, honoring excellence in the global culinary industry, has witnessed the triumph of the "Saigontourist Group Cultural & Culinary Festival, Delicacies," an annual event organized by Saigontourist Group.
With this latest achievement, the Festival has now won the "World's Best Culinary Festival" title three consecutive times (2023, 2024, 2025). Simultaneously, the event has also been voted and awarded the "Asia's Best Culinary Festival" title for four consecutive years (2022, 2023, 2024, 2025).
The 2025 World Culinary Awards ceremony and gala dinner were grandly held on the evening of October 23, 2025, at the Forte Village Resort on the tourist island of Sardinia, Italy.
Commenting on this impressive achievement, Mr. Truong Duc Hung – General Director of Saigontourist Group and Head of the Organizing Committee for the Saigontourist Group Cultural & Culinary Festival, Delicacies – shared: "Being consecutively honored as 'World's Best Culinary Festival' and 'Asia's Best Culinary Festival' is an immense pride, not only for Saigontourist Group alone but also an affirmation of the position and allure of Vietnamese culinary culture on the international stage. This award signifies more than just a title; it is a recognition of the persistent, professional efforts of the Saigontourist Group team throughout our long journey, especially in the year marking our 50th anniversary (1975-2025) – Saigontourist Group's journey: 50 Years of Growing with the Nation."
The 2025 Saigontourist Group Cultural & Culinary Festival, Delicacies, held from March 27-30, 2025, at the Van Thanh Tourist Park (a subsidiary of Saigontourist Group), set a new record for visitor attendance. The event welcomed over 70,000 attendees who savored more than 600 distinctive Vietnamese delicacies.
In terms of scale, the 2025 Festival was outstanding, offering an unforgettable gastronomic journey featuring over 600 carefully selected dishes and beverages from all three regions of the country. The Festival transformed into a diverse cultural-artistic space, extending far beyond just cuisine.
A unique highlight that captured special attention from gourmets was the recreation of a vibrant Southern Vietnam floating market scene right in the heart of the city. With bustling "on the wharf, under the boat" trading activities accompanied by melodious folk songs and exchanges, the Festival delivered a profound and vivid community cultural experience.
The Festival's dynamism and unique appeal were further affirmed by its powerful media impact. Preliminary statistics showed over 500 news reports, articles, and continuously updated news pieces, alongside more than 100,000 social media updates.
Furthermore, the Organizing Committee expanded its activities by organizing votes and announcing lists for the Top Beautifully Decorated Booths, Top 10 Delicacies, Top 10 Regional Specialties, and Top 10 Outstanding Beverages at the Festival, adding interactive elements and excitement for visitors.
Building on resounding domestic success and in response to this prestigious award, Saigontourist Group boldly took the "international edition" of the Festival abroad. A prime example is the Saigontourist Group – Vietnam Cultural & Culinary Festival 2025 held on June 14-15, 2025, in Osaka, Japan. This event attracted over 100,000 visitors, demonstrating the powerful allure of Vietnamese cuisine and culture through the skills of Saigontourist Group's culinary team, leaving a strong mark on the international stage.
More recently, Saigontourist Group continued its efforts by co-organizing the "Vietnam Phở Festival 2025" with Tuoi Tre Newspaper in Singapore (October 18-19, 2025). This marked the third time this large-scale event promoting Vietnamese Pho and other signature dishes was held overseas, following successes in Japan in 2023 and South Korea in 2024.
With management experience spanning over 100 entities including hotels, resorts, restaurants, travel companies, entertainment complexes, exhibition and convention centers, tourism training schools, cable television, and more, Saigontourist Group has been and continues to fulfill its mission of organizing large-scale cultural and culinary events, actively contributing to the development of Vietnam's tourism industry.
