On December 6, 2025, at Rex Hotel Saigon, Saigontourist Group solemnly organized an event gathering leaders from 168 wards, communes, and special zones in Ho Chi Minh City along with media representatives. The event carried the core message: "Saigontourist Group – Connecting – Accompanying – Developing Tourism with the Community."
This event marks a significant milestone and the starting point for Saigontourist Group's tourism development strategy, tied to the accompaniment of local Government and Communities for the 2025-2030 period.
The gathering attracted approximately 300 guests, including representatives from the Ho Chi Minh City Party Committee, the City People's Committee, leaders of various city departments and agencies, Secretaries and Chairpersons of the People's Committees of 168 wards, communes, and special zones (including former Binh Duong and Ba Ria – Vung Tau areas), central and Ho Chi Minh City-based press and media agencies, as well as leadership representatives from member companies within the Saigontourist Group system. This was an opportunity for the Group to share information, communicate, and reaffirm its role and new development orientation for the 2025-2030 period.
The event is expected to strengthen connections and cooperation among businesses, government, and local communities in developing tourism oriented towards sustainability, green practices, and innovation. This is an effective cooperation model, ensuring harmonious development between economic benefits, environmental preservation, and social welfare.
Through this event, Saigontourist Group aims to create a positive media impression and spread its image as a leading brand in Vietnam's tourism industry. Simultaneously, the event also emphasizes Saigontourist Group's commitment, alongside the Ho Chi Minh City government and its residents, to developing green and sustainable tourism, aiming to establish Ho Chi Minh City as a premier destination in Asia.
Speaking at the event, Ms. Nguyen Thi Anh Hoa – Chairwoman of the Member Council of Saigontourist Group – emphasized the strategic vision and sustainable cooperation: "We understand that to reach world-class standards, Vietnam's tourism must stem from deep connection and steadfast accompaniment. This event is a strong affirmation of the 'Golden Triangle' strategy we steadfastly pursue: Saigontourist Group – Government – Local Community."
Ms. Nguyen Thi Anh Hoa further emphasized: "Cooperating with 168 wards, communes, and special zones of Ho Chi Minh City and strategic media partners is a concrete action to realize our commitment. This aims not only to develop the tourism economy but also to preserve heritage, build a civilized tourism environment, and improve the quality of life for the people. We believe that through connection, innovation, and a focus on green tourism, Saigontourist Group, together with the Ho Chi Minh City Government, will elevate the City to become a 'Premier Destination in Asia' – a city that is not only modern but also rich in identity, friendly, and sustainable."
This gathering event is a strategic milestone, opening a new, more comprehensive chapter of cooperation between Saigontourist Group and local government authorities, especially at the grassroots level in the 168 wards, communes, and special zones of the new Ho Chi Minh City. This is a pioneering step to link business activities with social responsibility, contributing to the overall development of the city's tourism industry towards a green, sustainable, and innovative direction.
