Over two days, March 7-8, in Bau Bang, Ho Chi Minh City (formerly Binh Duong province), the “Loving Pho 2026” program took place with many meaningful activities. At the event, chefs from Vietnam's leading pho brands and luxury hotels within the Saigontourist Group system cooked and served 12,000 bowls of pho free of charge to workers, laborers, and students in Bau Bang commune and surrounding areas. Besides serving pho, the program also organized several practical and meaningful activities such as pho cooking demonstrations; vocational training consultations through the talk show “Career Transition Opportunities,” providing practical information on vocational training and job opportunities in the tourism-service sector, creating sustainable livelihoods for local residents; cultural exchange performances; and notably, the presentation of 350 gifts to workers and laborers in difficult circumstances, along with 03 gifts to policy families and individuals with meritorious service to the revolution in Bau Bang commune.
Participating in the program, Ms. Nguyen Thi Anh Hoa – Secretary of the Party Committee, Chairwoman of the Members' Council of Saigontourist Group – directly joined local leaders and volunteers in preparing and personally handing over warm bowls of pho. They warmly inquired about the workers' well-being, chatted with them, and offered words of encouragement after their long, hard working hours.
These simple yet sincere gestures helped spread the warm atmosphere of the program – where each bowl of pho is not just a meal, but also an act of sharing and caring for the community.
Amidst the warm ambiance of the Loving Pho program, the image of leaders directly participating in serving and sharing with the community left beautiful impressions, demonstrating the social responsibility that Saigontourist Group has persistently pursued throughout its development journey.
Many key member units of Saigontourist Group coordinated in organizing the program, including Saigontourist Hospitality College (STHC) along with the Rex, Majestic, Grand, and Continental Saigon, Kim Do and First hotels, Saigontourist Travel Service Company, Hoa Viet Joint Venture Company, and Saigontourist Cable Television Company. The synchronized participation of these member units reflects the social responsibility spirit and community solidarity tradition of Saigontourist Group – a leading state-owned enterprise in Ho Chi Minh City's tourism and service sector.
Each bowl of pho handed over is not only a heartwarming meal but also represents faith and motivation for the community to develop and thrive together in life.
